Data compliance in marketing
How can you align your cookie and data policy with regulations, and how can you prepare for a cookieless future?
Introduction
The digital marketing landscape is changing at lightning speed. With ongoing privacy concerns, the evolution of cookies, and the growing complexity of data exports, staying compliant without losing efficiency is more crucial than ever.
In this webinar, we’ll dive into the latest developments and provide you with hands-on tools to future-proof your marketing strategy.
What will you learn?
- The impact of Google’s decision: What does the delay in phasing out third-party cookies mean for your strategy?
- Prioritising first-party data: How to collect, manage, and use first-party data for effective personalised marketing.
- Cookieless tracking: Alternative tracking methods and technologies to keep generating valuable insights.
- GA4 and Google Consent Mode: The latest updates and how to use these tools in a compliant way.
- Data export and international regulation: What are the risks of exporting data, especially to the US, and how can you protect your organisation from complaints and fines?
For whom?
- Online marketers
- E-commerce managers
- Account and project managers in digital marketing
- Web developers
- Legal experts and DPOs (Data Protection Officers)
Language
The training will be given in Dutch, and the presentation will be in English.
Participants may respond in the language of their choice.
Speakers
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Bart Van den Brande
Advocaat at Sirius LegalBart Van den Brande is the Managing Partner of Sirius Legal, a law firm that has been fully dedicated to the digital economy in all its forms for over 12 years.
Bart is a leading authority in data protection and privacy, advising clients on topics such as online marketing, e-commerce, data protection, and emerging technologies like IoT, AI, cryptocurrencies, and NFTs.
He is a highly sought-after guest speaker at universities, colleges, events, and training programmes. Together with his team at Sirius Legal, Bart is known for his direct, pragmatic, and human approach to law, as well as for his practical and commercial expertise in the internet, media, and marketing industries.
Bart also serves as a DPO (Data Protection Officer) for several companies and teaches future DPOs, including at the Data Protection Institute.
Register
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Prices
- UBA member: Free. The participation fee is included in your company's annual membership contribution.
- Standard: € 320 (excl. VAT)
This training will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.
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