Impactful media trends
In this annual session, Bart De Pauw (WPP Media and Choreograph) highlights the most impactful trends in the media sector and their influence on the marketing landscape.
Introduction
The increasing fragmentation in today’s media landscape is leading to surprising new collaborations. Who would have ever thought that media group TF1 would strike a broad deal with Netflix? And that the latter, in turn, would offer its advertising inventory through Amazon’s Demand Side Platform? Meanwhile, the EU is imposing massive fines on Google for unfair competition. And even the master of search is facing pushback. Access to the consumer is shifting from search to prompts. As a result, brands face an entirely new challenge in being discovered.
Artificial intelligence is not a bubble, but a feverish quest for new gold veins. In any case, keep an eye on the term Large Concept Models. And while data is a foundation in the struggle, the privacy debate continues to stir everyone.
Want to know more? Bart De Pauw lists all the trends of 2025 and discusses their impact on marketing. We also look ahead to the key changes that will shape the media and marketing landscape next year.
For whom?
- Marketing Directors, CMOs and Brand Managers looking to stay ahead of media innovations and emerging trends.
- Media professionals who want to anticipate the evolution of channels, formats, and platforms.
- Anyone involved in decision-making and guiding clients through the changing media landscape.
Language
The training is conducted in English, the slides of the presentation are also in English. Participants may engage in discussions in their preferred language.
Schedule
Bart De Pauw
Break
Bart De Pauw
Networking with lunch
Speakers
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Bart De Pauw
Moderator UBA Media Date, Chief Strategy Officer at WPP MediaBart De Pauw is a media professional with more than 35 years of experience. He is Chief Strategy Officer at WPP Media and he also runs his own consultancy firm. Bart is also our trusted moderator at the UBA Media Date.
Register
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Prices
The UBA Exchange Communities are privileged moments where managers and experts discuss specific topics to help their brands evolve. Participation is free and exclusive to UBA brand members. Experience sharing is at the heart of these sessions.
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