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Email marketing strategy

How to optimise the usage of email marketing in 2026 and beyond?

Master Class English Online
When 31 March 2026
10:00 - 12:00

Introduction

In this session you will discover how you can evolve from simple newsletters to intelligent, automated communication. Using real-life cases and practical frameworks, you will see how strategic thinking, data, and creativity converge to drive real customer impact. Are you ready to accept that email marketing is not just about sending messages, but about building relationships across the customer journey?

What will you learn?

  • Understand how email marketing can help drive business results.
  • Be able to setup a CRM Framework by defining lead stages and next best actions.
  • Know how to strategically plan & design impactful email programs using the Customer Decision Journey Framework.
  • Be capable of optimising the key KPI's via an AB testing framework.
  • Have discovered best practices from various industries and brands.

For whom?

Marketers who want to optimise the communication towards their existing database or customers in order to reach their business objectives.

Language

The training will be given in English and the slides of the presentation will be in English as well.
Participants may respond in the language of their choice.

Speakers

  1. Jens Standaert

    Jens Standaert

    Head of Marketing Automation & Data at Springbok BE

    Jens supports and guides brands such as Burger King, Brico, Renault, Proximus, Lidl, Daikin, Spadel,... since 2016.

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 320 (excl. VAT).

This training will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.

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