Transmedia storytelling
How can you develop your storytelling across different media?
Introduction
In this workshop, you will learn all aspects of storytelling. You will search for the right topics and discover a new angle.
You will learn the importance of a strong premise and translate this into a coherent script or text, making the right creative choices.
The next step is transmedia storytelling. How do you tell sub-stories of a larger narrative across various channels in text, video, or audio?
What formats work best on which platforms? And how do you achieve this without dedicating all your time exclusively to content creation?
As the cherry on top, we will focus on audience participation and the available storytelling tools.
How can you engage your audience in your story? We will connect the right tools and apps to your story world.
Because the basis of everything is, and remains, a strong story! Content is important, but nothing without the right distribution
What will you learn?
- Gain insights into the basics of storytelling and transmedia storytelling.
- Create stronger (transmedia) stories that stick!
- Become aware of the pitfalls of (transmedia) storytelling.
- Apply this knowledge to a content strategy.
- Learn how to develop a new narrative world.
- Link relevant storytelling tools to your narrative world while staying within your budget.
For whom?
Content marketers & creators, journalists, copywriters, media planners, and social media managers.
Language
The training will be given in English and the slides of the presentation will be in English as well.
Participants may respond in the language of their choice.
Speakers
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Tom Rumes
Docent at Thomas Moore MechelenFor the past 20 years, Tom has been teaching storytelling and directing at Thomas More University in Mechelen. Drawing on his extensive experience as a cameraman, editor, director, journalist trainer and media consultant, he gives guest lectures in media companies on storytelling, new media trends and video journalism both in Belgium and abroad. He is the co-author of the book How To Story and was one of the driving forces behind innovative projects such as Jail TV and Brickland.be. With his own production company, Explosively Formed Productions, he now focuses mainly on web and 360° video.
Register
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Training 24/7
As a supplement or preparation for this Online Master Class, we recommend watching the following video trainings:
Content creation
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Content creation
How to create successful content?
Content marketing strategy
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Content marketing strategy
Why content marketing and how to develop a Strategy?
Prices
- UBA member: Free. The participation fee is included in your company's annual membership contribution.
- Standard: € 320 (excl. VAT).
This training will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.
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