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Is GenX the new Nextgen?

To address the needs of our members, UBA is organizing five sessions on important trends in 2026. This is the first session out of five.

English 60 minutes
When 16 January 2026
12:00 - 13:00

Speakers

  1. Kristel Vanderlinden

    Kristel Vanderlinden

    'foresight' expert at FutureKind

    Kristel Vanderlinden is an entrepreneur, future strategist, and the first Fem(Tech) futurist in the country. With her extensive experience in brand and marketing strategy, she excels at bridging the gap between business and consumer. She is a highly sought-after speaker and inspirer in Belgium and the Netherlands, offering a pioneering vision of possible future scenarios, shifting behaviors, and the many social and technological trends that will shape the world of tomorrow and beyond.

    Her trend reports and inspiration sessions provide a unique perspective on the world and humanity. Through her company, FutureKind, she helps businesses develop long-term visions, future scenario planning, new insights, and a robust approach to customer segmentation for today and the future.

    In addition, she strategically and creatively supports companies with women-focused innovations. To achieve this, she collaborates with experts from various sectors, including the healthcare industry, (bio)technology, sociology, sustainability, and more.

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Prices

Participation is exclusive to UBA members.

  • UBA Member | Brand member: Participation is included in the UBA membership.
  • UBA Member | Expert member: Participation is included in the UBA membership.
  • UBA Member I Media member: Participation is included in the UBA membership.

This session will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.

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