Introduction

The Belgian Advertising Council and its member associations have published new guidelines on AI in advertising, focusing on transparency and responsible use.

During this webinar, you will learn when the use of AI needs to be disclosed and when disclosure remains optional. Using a framework and practical examples, the speakers will show how to apply these principles to different forms of advertising generated or modified using AI.

The webinar will also cover the 12 principles for the responsible use of AI in advertising and the responsibilities they entail for the industry.

Why attend?

After this webinar, you will have practical guidance to:

• identify when the use of AI needs to be disclosed;
• apply the principles of transparency and disclosure;
• better assess the use of AI in your advertising communications;
• integrate responsible AI principles into your practices.

For whom?

Companies using AI in advertising and marketing, advertising agencies, marketers, compliance officers, and anyone involved in creating and delivering advertising campaigns.

Speakers

• Marc Frederix (Advertising Council)
• Grégory Marchandise (UBA)
• Sofie Dejaeger (Jury of Advertising Standards)

Language

The session will be held in English.
Participants may ask questions in the language of their choice

Questions?

Do you have specific questions? Send them by email to gregory@ubabelgium.be, and we will do our best to address them during the webinar.