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WFA Guidelines Media Auditors : Hoe omgaan met media auditors?

Simone Ruseler, Knowledge Manager
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Document, gepubliceerd door de World Federation of Advertisers (WFA), met guidelines voor marketers over hoe ze om kunnen gaan met media auditors. Deze bedrijven worden door zowat alle adverteerders in Europa ingezet. Het document is een update van de originele versie, die in 2003 verscheen, en werd opgesteld in samenwerking met de European Association of Communication Agencies (EACA).

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