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Out of Home: Whoohw 2.0 : JCDecaux, Clear Channel en GfK onderzoeken de ROI van OOH

Karim Debbah
Simone Ruseler, Knowledge Manager
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JCDecaux en Clear Channel presenteerden samen met GfK hun tweede onderzoeksgolf van Whoohw, dat peilt naar de ROI van OOH-advertising in de FMCG sector. Ten opzichte van vorige editie werden 29 recente campagnes toegevoegd aan de steekproef van 95 campagnes en werd onderzocht in hoeveel meer ‘sales uplift’ en ‘extra buyers’ dit resulteerde.

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