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Brengen de strategische CIM comités vernieuwing in de media-onderzoeken?

Simone Ruseler, Knowledge Manager
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In april 2014 lanceerde CIM het project CIM 2020 om de organisatie klaar te maken voor de nieuwe uitdagingen waarmee ze geconfronteerd werden. De huidige media-onderzoeken sluiten onvoldoende aan bij de realiteit voor het meten van content en advertising. Alle media, in alle landen zijn op zoek naar geschikte methodes om de nieuwe vormen van media-en reclameconsumptie te meten. Inmiddels is het januari 2017.

Wat is nu de status bij het CIM? UBA analyseerde het onderwerp vanuit adverteerdersperspectief. We schreven er een UBA Insight over.

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