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Staat Generatie Z anders tegenover reclame dan Gen X en Y?

Simone Ruseler, Knowledge Manager
Resized2_Group-of-multiracial-fashion-friends-using-smartphone-outdoors-515792720_3622x2236.jpg

Kantar Millward Brown onderzocht bij 23.000 consumenten uit 39 landen hoe Generatie Z (de huidige 16 tot 19-jarigen, de post-millennials) tegenover reclame staat in vergelijking met Generatie Y (20-34 jaar, de millennials) en Generatie X (35-49 jaar, de baby-busters). De ‘AdReaction studie’ bestaat uit een kwantitatief, kwalitatief en een ad testing luik. 
Hoe zien de Belgische resultaten eruit?

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