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9 tips om een Effie Award binnen te halen

Simone Ruseler, Knowledge Manager
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Wie met een Effie Award op zijn bureau wil pronken, moet een twintigkoppige jury overtuigen met zijn dossier. In die jury zetelen 10 adverteerders uit alle mogelijk sectoren (FMCG, pharma, entertainment, automotive, retail en telecom). Hen om de tuin leiden is simpelweg onmogelijk. Neen, dan maak je beter gebruik van de 9 gouden tips die juryvoorzitter Ignace Heyman (Lotus Bakeries) deelt.

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