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UBA neemt het Ad Fraud fenomeen in België onder de loupe

Simone Ruseler, Knowledge Manager
Businessman-hands-in-handcuffs-holding-US-dollars-543599726_6882x4820.jpeg

Adverteerders zijn vandaag erg bezorgd over hun online advertentiebestedingen. Het vertrouwen in het medium is aan het wankelen gebracht door verschillende evoluties: gebrek aan brand safety, beperkte viewability, gebrekkige metingen, enz... Ook de online advertentiefraude staat hoog op de agenda.

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