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Wat zijn de fotografische trends in reclameland?

Chris Van Roey
gritty-wowan.jpg

Een beeld zegt meer dan 1000 woorden. Vandaar dat communicatie er zo gretig gebruik van maakt. Het gebruik van beelden is ook onderhevig aan trends. Wat gisteren een hippe foto was, is het vandaag niet meer. Databanken van beeldmateriaal, waar reclamemakers uitgebreid beroep op doen, kunnen op basis van de 'big data' van opzoekingen en aankopen die trends detecteren.

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