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Events en sponsoring activiteiten efficiënt integreren in uw content strategie, hoe pakt u dat aan?

Karim Debbah
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Events en sponsoring activiteiten zijn een opportuniteit voor adverteerders om inhoud te creëren die uw merk naar uw doelgroep kan versterken. Hoe kan men relevante inhoud produceren die de merkstrategie verbetert? Via welke kanalen wordt deze inhoud best gecommuniceerd? Het is nuttig om deze vragen eerst te stellen vooraleer men zich halsoverkop in een merkenavontuur stort.

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