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Unilever schroeft in eerste semester de agentschapsinvesteringen terug met 17%

Media Marketing
iStock-621936988.jpg

Net zoals concurrent P&G heeft Unilever een rationalisatie doorgevoerd met betrekking tot de reclame-investeringen die meer bepaald een inperking van het aantal agentschappen en de productiekosten tot gevolg heeft. 

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