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Drie vragen aan Anne-Clotilde Picot, IKEA, over Augmented Reality

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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Ikea lanceerde onlangs de AR-applicatie Ikea Place, die de gebruiker in staat stelt om allerlei meubels van Ikea virtueel in zijn huiskamer te plaatsen. Wij stelden Anne-Clotilde Picot, Marketing & Customer Experience Manager, IKEA Belgium, drie vragen over de impact van deze nieuwe applicatie op het merk.

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