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Wat is Addressable Advertising?

Chris Van Roey
A-man-and-his-baby-son-watching-football-92118070_3050x2303.jpeg

Addressable Advertising is een technologische ontwikkeling die toelaat om televisie-reclame te personaliseren op maat van de kijker. De adverteerder bepaalt zijn doelgroep in functie van de beschikbare kijkers-data. 

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