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Good and bad creativity cost the same. Interview met Lies Eeckman, Marketing Director Continental Foods

Anne-Sophie Vilain
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Efficiënte marketing en creatieve marketing zijn zeker niet altijd twee handen op één buik geweest. De Effie Effectiveness Barometer geeft aan dat nog steeds een minderheid gelooft dat een te grote drang naar efficiëntie de creativiteit fnuikt. We vroegen Lies Eeckman (Continental Foods) en Janpieter Mels (Famous Grey) om hun mening en ook al zeggen ze niet helemaal hetzelfde, de rode draad is wel duidelijk: om efficiëntie en creativiteit te verzoenen, is vooral een sterk partnership nodig. En dat leidt… tot een Effie Award…

De Effie Awards tonen aan dat marketingefficiëntie en creativiteit samengaan. Registreer snel uw case

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