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Opinie door Thierry Keyen: verbeter de meetsystemen

Chris Van Roey
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UBA identificeerde een reeks van uitdagingen voor merken en adverteerders in 2019. Het verbeteren van de actuele meetsystemen is één van de belangrijke aandachtspunten. En daarin speelt het CIM een prominente rol. Thierry Keyen, voorzitter CIM, kadert de problematiek.

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