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Opinie door Fons Van Dyck: Bestaat uw merk binnen vijf jaar nog?

Chris Van Roey
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Meer dan ooit is de toekomst van veel merken bedreigd. Een studie van mediabureau Havas wees enkele jaren terug al uit dat wereldwijd consumenten het niet erg zouden vinden als 74 procent van de merken zou verdwijnen. 

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