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Opinie door Marc Fauconnier: Merk zoekt mensen

Marc Fauconnier, FamousGrey CEO
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Het recente rondje jaarresultaten van beursgenoteerde FMCG-bedrijven stemt niet meteen vrolijk. Coca-Cola, Henkel, AB-Inbev en Beiersdorf maakten in 2018 minder winst en ook de verwachtingen voor dit jaar zijn niet bepaald sprankelend. Bij Kraft- Heinz moest men zelfs 15 miljard dollar afboeken op grote merken.

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