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Efficiëntie van marketing meten: wel willen, voorlopig niet echt kunnen

Simone Ruseler, Knowledge Manager
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Marketeers zijn zich enorm bewust van het belang van het aantonen van de doeltreffendheid van de marketinginspanningen, maar slagen er niet in die op een consequente manier te meten. Deze situatie is de jongste tijd onveranderd gebleven, zo onthult de tweede editie van de Marketing Effectiveness Barometer, gerealiseerd door Profacts.

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