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Parent friendly marketing voor de 'slash' generatie

Media Marketing
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Over millennials is al veel inkt gevloeid de laatste jaren. Ondertussen is hun entree op de arbeidsmarkt een feit en hebben ze kinderen op de wereld gezet. Deze New Generation Parents moeten nu dus ook jongleren met alle componenten van het leven. Hoe staat deze doelgroep tegenover merken? Ingrid Renders en Anne Cornut, allebei dertigers met kroost en de gedreven oprichters van Maison Slash, goten hun antwoord op deze vraag in een boek rond ‘Parent friendly marketing’.

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