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WFA publiceert 'The State of Advertising'

Chris Van Roey
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Samen met the Economist Group publiceerde WFA het rapport "The State of Advertising". De resultaten zijn gebaseerd op een online onderzoek dat in juni 2019 is uitgevoerd. Meer dan 100 personen uit 70 multinationale bedrijven namen deel aan de studie. De ondervraagde bedrijven geven samen ongeveer 115 miljard dollar per jaar uit aan media en marketing.

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