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Marketing automation en predictive marketing: echt van vals onderscheiden

Albert Derasse, Inbox Belgium - UBA Trainer
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Een prospect, de marketingdirecteur van een restaurantketen, vroeg ons ooit... 'Vertel nu eens: waarin verschilt predictive marketing nu precies van marketing automation en hoe worden beide oplossingen geïntegreerd?'. We baseerden onze antwoorden op de activiteit van de prospect.

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