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Een voordracht organiseren... om te verkopen. De 4 basisbeginselen

Anne-Sophie Vilain
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De commerciële voordracht is een stijl apart. Ze heeft als doel een product, service, idee of persoon voor te stellen. Ze moet tegelijk informeren, amuseren, beïnvloeden en vooral... de kooplust aanwakkeren. Nochtans schieten de meeste voordrachten van dit type hun doel - business genereren - compleet voorbij.

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