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Marketeers worstelen met brand management

Chris Van Roey
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Gartner publiceerde zijn 'Brand Strategy and Innovation Survey 2019'. Daaruit blijkt dat 35% van de marketeers moeite heeft met het managen van een merk. Nochtans is 58% van de ondervraagde marketingleiders van mening dat het merk de belangrijke drijfveer is voor het koopgedrag van prospecten, en 65% gelooft dat het een belangrijke drijfveer is voor het koopgedrag van bestaande klanten.

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