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Lubomira Rochet, L'Oréal: 'Hypergecentraliseerde bedrijven hebben het moeilijk in de digitale wereld'

WFA, World Federation of Advertisers
oreal-wfa.jpg

WFA, met de hulp van The Economist Group, sprak in Cannes met Lubomira Rochet, CDO van L'Oreal. U hoort haar verhaal over precisiemarketing, over hoe nieuwe technologie helpt om de schoonheidsindustrie opnieuw uit te vinden en over decentralisatie als een concurrentievoordeel voor bedrijven in het digitale tijdperk.

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