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Hoe creëert u 'authentieke' merkcontent?

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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Content creëren om content te creëren: nee, bedankt! Om trefzeker te zijn moet merkcontent authentiek, oprecht en waarheidsgetrouw zijn. Door Muriel Vandermeulen, CEO van Wearethewords

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