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Joeri Van den Berg bekijkt duurzaamheid kritisch

Chris Van Roey
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U kunt haast de deur niet uit, geen nieuwsbrief doorscrollen, geen magazine of krant openslaan… of u wordt als consument met iets ‘duurzaam’ om de oren geslagen. Duurzaamheid dreigt een hol begrip te worden omdat het als USP naar voor geschoven wordt, terwijl het dat niet is. Wat is duurzaamheid wel? Een aanjager van innovatie.

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