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Hebben beurzen nog zin in het digitale tijdperk?

Simone Ruseler, Knowledge Manager
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In de Expert Community Omnichannel & Sales van 5 maart j.l. namen we de rol van beurzen binnen de marketingcommunicatie-mix onder de loupe. Welke marketingobjectieven kunt u behalen middels een beursdeelname? Hoe meet u de ROI van beurzen? En welk budget verdienen beurzen binnen de totale marketingcommunicatiemix? Drie open vragen waarop enkele experts hun licht hebben laten schijnen.

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