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Sophie Souied (Unilever): "We houden onze mediaplannen agile en onze merken zullen aanwezig blijven"

Media Marketing
Screenshot 2020-03-27 at 11.05.59.png

Unilever onthulde zijn wereldwijde steunplan in de strijd tegen de pandemie. Dus namen we nog eens contact op met Sophie Souied, general manager Belux van de groep. Natuurlijk had ze het over het management van haar teams, de marketingplannen en mediabestedingen, maar ook over de noodzakelijke lessen die we uit deze crisis getrokken zullen hebben.  

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