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Agile marketing in onzekere tijden volgens Gartner

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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In een onderzoek dat Gartner op 16 en 17 maart 2020 uitvoerde, zei amper 16% van de 833 ondervraagde marketingverantwoordelijken dat ze tijdens de coronacrisis zouden vasthouden aan hun normale manier van werken.

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