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Opinie door Fons Van Dyck: Marketing in een recessie?

Fons Van Dyck
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De vraag is niet langer of we ons in een economische recessie bevinden als gevolg van de wereldwijde uitbraak van het coronavirus, maar wel hoe diep de crisis zal snijden, en hoelang zal zij duren. Ook rijst de vraag of het zinvol is om te blijven investeren in marketingcampagnes. Hier alvast een poging tot antwoord, op basis van onderzoek naar grote recessies van de voorbije 100 jaar.

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