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Betaalt u uw communicatiebureau écht te veel? Of écht te weinig?

Anne-Sophie Vilain
EC Procurement_iStock-1127866568.jpg

Wanneer we adverteerders vragen waarom ze een pitch uitschrijven, is het antwoord vaak dat ze vinden dat hun communicatiebureaus 'te zwaar doorrekenen'. Uit die hoek krijgen we nochtans iets heel anders te horen: 'te veel druk op onze marges'.

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