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Het pleidooi van de CFO van P&G om reclamebudgetten in stand te houden

Media Marketing
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Het is een sterk signaal op de markt, gezien het gewicht van de groep inzake reclamebestedingen en marcom leadership, des te meer omdat het niet van de CMO, maar van de CFO van Procter & Gamble komt. In de marge van de aankondiging van de driemaandelijkse resultaten (januari-maart) die een verkoopstijging met 5% registreerden en de “essentiële rol de producten van de groep spelen in het dagelijks leven van zijn klanten op het vlak van gezondheid en hygiëne”, meldt P&G dat het niet van plan is om zijn reclamebestedingen te verminderen.

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