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De unieke marketingkans van een pandemie, een opinie door Matt Wallaert

Chris Van Roey
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Matt Wallaert is gedragspycholoog en voormalig Chief Behavioral Officer bij Microsoft. Hij is auteur van het boek "Start at the end – how to build products that create change". Hij roept marketeers op om de huidige crisis te gebruiken om af te stappen van de klassieke focus op intenties van de consument. 

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