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Welke zijn de voornaamste programmatic aankoopmethodes?

Zaki Lahbib, Expert Paid Media
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Hoewel we eigenlijk de laatste jaren steeds meer geëvolueerd zijn naar een programmatic aankoop van advertentieruimte, blijkt het jargon ervan voor veel marketeers soms nog een hindernis te vormen. We schetsen hier voor u de verschillende soorten aankoopmodellen bij programmatic campagnes, met hun voor- en nadelen.

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