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Yannick de Bièvre (MediaMarkt): "We zijn van de ene dag op de andere van omnichannel een pure player geworden"

Media Marketing
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Een van de sectoren waar de coronacrisis ongetwijfeld het consumentengedrag beïnvloedde, is zonder enige twijfel de retail. En al helemaal binnen de categorie van de huishoudtoestellen en elektronica. Reden genoeg voor een eerste analyse in het virtuele gezelschap van Yannick de Bièvre, Head Of Marketing bij MediaMarkt-Saturn BeLux.

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