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Marketeers verliezen strategische verantwoordelijkheden

Chris Van Roey
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Mark Ritson publiceerde een opgemerkt opiniestuk in het Britse MarketingWeek waarin hij poneert dat de huidige marketeer steeds minder strategische verantwoordelijkheden krijgt. Hij baseert zich daarvoor op het jaarlijkse 'CMO Survey' van Duke University.

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