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Opinie Laurent Lootens: Social TV of hoe als merk relevant blijven zonder te storen

Laurent Lootens, fondateur de Lapin Quotidien
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De mens overleeft dankzij het principe van “the most adapted”. Terwijl zowat de volledige wereldbevolking strijdt om immuniteit te ontwikkelen voor COVID-19, is diezelfde bevolking al een tijdje immuun voor reclame. Merken zitten daarom met de handen in het haar. Vòòr de Coronacrisis hadden merken al moeite om hun commerciële boodschap over te brengen op mensen. Wegens niet relevant en vaak te fel ruikend naar egocentrisme en opportunisme.

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