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WFA publiceert gids over data-ethiek

Chris Van Roey
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GDPR, de algemene verordening van de Europese Unie inzake gegevensbescherming, is iets meer dan twee jaar geleden in werking getreden. Ter gelegenheid daarvan heeft de World Federation of Advertisers (WFA) een gids over de ethiek van gegevens in reclame gepubliceerd. 'Data Ethics - The Rise of Morality in Technology' beschrijft wat marketeers moeten doen om ervoor te zorgen dat hun organisatie op een ethische manier gegevens gebruikt.

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