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Voedingssector respecteert engagementen

Chris Van Roey
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UBA en Fevia (de federatie van de voedingsindustrie) gingen in 2004 van start met de uitwerking van een reclamecode voor voedingsmiddelen. In 2012 beslisten Fevia, UBA en Comeos (de federatie van de handel en diensten) om een stap verder te gaan inzake verantwoorde marketing naar kinderen en lanceerden de Belgian Pledge. Deze werd aangepast aan het snel veranderende mediagebruik van kinderen in 2017. Vorige maand werd de Belgian Pledge 3.0 gelanceerd, waarbij o.a. de reclame door online influencers opgenomen werd.

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