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Opinie: Hoe merken kunnen overleven in het volgende normaal

Barbara De Laet, Strategic Director by Darwin BBDO Strategic Director by Darwin BBDO
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Covid-19 blijft ons leven beïnvloeden. Terug naar kantoor is anders dan vroeger, net als back to business voor merken. Het leven zal niet meer hetzelfde zijn als voor Covid-19, of in ieder geval niet voordat er een vaccin is ontwikkeld. En zelfs daarna zal het waarschijnlijk anders zijn.

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