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Programmatic Digital Out of Home: kansen en uitdagingen

Zaki Lahbib, Expert Paid Media
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De opmars van digital out of home (DOOH) zit er al een tijdje aan te komen. Met een toenemend belang van data en het “addressable” (lees: gepersonisaliseerd) maken van advertenties, is de evolutie naar een programmatische aankoop een logisch gevolg.

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