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Bioscoop, podcasts en TikTok zijn de kampioenen in Ad Equity volgens Kantar

Media Marketing
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Kantar publiceerde een nieuwe editie van zijn Media Reactions-onderzoek; dat meet de houding van het publiek ten opzichte van reclame in verschillende situaties en biedt gedetailleerde diagnoses om adverteerders te helpen inzicht te krijgen in de impact die de verschillende platformen kunnen hebben op hun advertenties en merken. Het onderzoek onthult een ranglijst van de best presterende merken en mediakanalen wereldwijd en op belangrijke markten over de hele wereld.

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