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Contextuele reclame als opportuniteit in een wereld zonder third-party cookies

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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De aankondiging in 2020 door Google dat de third-party cookies tegen 2023 zouden verdwijnen, betekende een keerpunt voor marketingstrategieën en online reclame in het bijzonder.

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ppms_privacy_* Piwik PRO

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Identification of the device on which the user used two-factor authentication

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Stores the user preference regarding the display of a banner.

 1 week

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_pk_id* Piwik PRO

Used to store a few details about the user such as the unique visitor ID

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Short lived cookies used to temporarily store data for the visit

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stg_externalReferrer Piwik PRO

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stg_traffic_source_priority Piwik PRO

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stg_utm_campaign Piwik PRO

Stores the name of the campaign that directed the visitor to your site.

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Marketing cookies 6 cookies

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Name Vendor Description Expiry
bcookie LinkedIn

Used by LinkedIn to track the use of embedded services.

 180 days
li_fat_id LinkedIn

Member indirect identifier for Members for conversion tracking, retargeting, analytics

 1 month
li_gc LinkedIn

Used to store guest consent to the use of cookies for non-essential purposes

 6 months
li_sugr LinkedIn

Used to make a probabilistic match of a user's identity.

 90 days
lidc LinkedIn

To facilitate data center selection.

 1 day
pbVisitorID UBA

Identification of returning visitors

 1 year

External cookies 8 cookies

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ARRAffinitySameSite Microsoft

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