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Vier trends binnen Fast Moving Consumer Goods

Simone Ruseler, Knowledge Manager
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Tijdens de Expert Community Research Panels op 29 september kwamen NielsenIQ (retailpanel), GfK (consumerpanel)en Cake (geanonimiserde financiële bankgegevens) ons weer nieuwe inzichten verschaffen over de trends en ontwikkelingen in hun paneldata. In de verschillende presentaties kwamen een aantal zaken terug.

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