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Media gap #5: leidt e-commerce tot silo’s ?

Zaki Lahbib, Expert Paid Media
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Door de pandemie en de verschuiving van de consument naar e-commerce hebben veel merken en adverteerders behoefte aan (in-house) expertise op dit gebied. Volgens de Media Gap studie van WFA & Ebiquity blijkt dat geen enkele respondent tevreden was met de huidige e-commerce mogelijkheden.

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