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Wat is Mobile Wallet Marketing?

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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Mobile wallets zijn vrij recente betaalmiddelen. Ze bestaan nog maar zo'n tien jaar. Het zijn digitale applicaties zoals Google Pay en Apple Pay, die uw betaalgegevens op een mobiel apparaat bewaren. Ze slaan de kaartgegevens, coupons, tickets enz. van de gebruiker centraal op zodat die er overal makkelijk digitaal mee kan betalen.

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